NEW COLLECTION AW 23/24

PURE

BEAUTY IN SIMPLICITY

PURE

The PURE collection highlights the perfection of precision-cut and handcrafted Preciosa crystals. Preciosa crystal stones and cubic zirconia stones are seamlessly integrated into elegant minimalist designs within the PURE collection. These designs accentuate the brilliance and shine of the components used.

The delicate PURE collection also pays homage to the purity and beauty of natural pearls, combining them in jewellery alongside delicate cubic zirconia stones. With the PURE collection, Preciosa expands its range of gold-plated jewellery in both glossy and matte finishes.

PURE offers you earrings, necklaces, and pendants for every occasion. From bold, rhinestone-studded pieces to simpler, highly elegant items with precision-cut cubic zirconia stones and freshwater pearls.

Adorn yourself with the subtle designs of pure shapes.
In simplicity, there is beauty.

Jewel

Jewel designs present the current trend of striking rhinestone pendant earrings and necklaces. The Jewel design sparkles with precision-cut stones from Preciosa bohemian crystals.
Rhinestone jewellery is no longer limited to occasions like official dinners and theatre visits. They have become an adornment for women during afternoon gatherings, celebrations, and evenings out with friends. Thanks to their simple, clean design, the rhinestone jewellery from the PURE collection exudes elegance.

material: plated jewellery alloy, Bohemian crystal Preciosa

Allure

The Allure jewellery piece is dominated by a blue hand-pressed crystal stone, complemented by other machine-cut stones in various shades of blue. The jewellery featuring stones in trendy rectangular and square shapes is enhanced by an intriguing chain with prominent links. Thanks to the wide links, the length of the jewellery can be adjusted as needed, allowing it to be worn loosely in a neckline or snugly as a choker.
The hand-pressed stones set in the jewellery are created by glassmakers in Jablonec using centuries-old techniques, pressing the stones with pliers over a flame. In doing so, they continue the tradition of Czech glassmaking.

material: plated jewellery alloy, Bohemian crystal Preciosa

Innocence

The minimalist design of the Innocence jewellery perfectly complements natural pearls, allowing their unique color to shine through.
Both the Innocence necklace and earrings delicately embellish perfectly-cut cubic zirconia stones, creating a harmonious blend with the natural pearl.
For centuries, pearls have been regarded as a symbol of purity, elegance, and the charm of femininity. Their silky luster further enhances the beauty of women. Like every work of nature, pearls are variable, and the imperfections in their shapes are a testament to their authenticity.

material: plated sterling silver, freshwater pearls, cubic zirconia

Clarity

The heart, as a symbol of love and desire, shines multiple times in the Clarity jewellery piece. A cut cubic zirconia stone takes center stage on the silver necklace, while the chain is adorned with additional silver hearts.
The delicate and simple design of Clarity is suitable for women of all age groups. It makes for a suitable gift not only to express romantic love but also maternal love.

material: plated sterling silver, cubic zirconia

Sublime

The timeless silver jewellery piece, Sublime, captivates with a cut emerald green cubic zirconia stone. Additional cut stones embellish the entire pendant and earrings, adding a touch of luxury to the entire piece. This elegant jewellery is suitable for both formal occasions and everyday wear.
You can choose to wear the entire set or opt for a modern combination of earrings and a bracelet.

material: plated sterling silver, cubic zirconia

Moon

The Moon design reaffirms that simplicity is beauty. The minimalist design of this silver or gold-plated jewellery piece is adorned with a cut cubic zirconia stone. The shiny surface of the jewellery gleams like the Moon in the night sky.
This elegant jewellery is suitable for both formal occasions and everyday wear.

material: plated sterling silver, gold-plated sterling silver, cubic zirconia

Smooth

The Smooth jewellery piece stands out with its amorphous shape. Although this gold-plated jewellery features an irregular shape, its design is very clean and highlights the combination of freshwater pearls and cubic zirconia stones. Smooth captures attention not only with its shape but also at first glance with the matte finish of the gold, which adds a luxurious velvety effect to the jewellery.
This elegant jewellery is suitable for both formal occasions and everyday wear.

material: gold-plated sterling silver, freshwater pearls, cubic zirconia

Twig, Line, Minimal

The shape of a twig lends its minimalist gold-plated design to the Twig jewellery piece. The glossy gold surface harmonizes perfectly with the mother-of-pearl that envelops the genuine freshwater pearl. Pearls also adorn the earrings, which are additionally decorated with cubic zirconia stones.

The gold-plated earrings Line and Minimal, with their timeless designs, complement many gold-plated necklaces. They are a perfect addition to the collection of pure and clean designs found in PURE.

material: gold-plated sterling silver, freshwater pearls, cubic zirconia

Bliss

Gold-plated stainless steel Bliss earrings are adorned with freshwater pearls. The minimalist design goes perfectly with all outfits. 

Pearls are said to be strongly associated with love. They strengthen love relationships, strengthen marriages, provide their wearers with protection, money and happiness.

material: gold plated stainless steel, freshwater pearls

Venice

The Venice jewellery is dominated by a rainbow blue hand-pressed crystal stone. The hand-pressed crystal stones set in the jewellery are pressed by glassmakers in Jablonec using pliers over a glass rod, a technique that has been passed down for centuries. They continue the tradition of Czech glassmaking.

material: stainless steel, Bohemian crystal Preciosa

Letter

The silver initials will sparkle in your neckline thanks to the polished silver, further adorned with cubic zirconia stones. Choose an initial letter based on your name or the name of your loved one. The trend is to wear multiple initial letters in your neckline. You can also wear the initial letters of your favorite places or choose other meaningful abbreviations for you.

material: plated sterling silver, cubic zirconia

Crystal Drop

Crystal Drop rhinestone jewellery literally shines thanks to the cut stones of the Preciosa Bohemian crystal. They are made of high-quality jewellery metal, which is additionally refined with precious metal.
Rhinestone jewellery is no longer only requested by occasions such as balls and theater visits. They have become the adornment of women for afternoon parties, celebrations and evenings when they go out to have fun with friends.

material: plated jewellery alloy, Bohemian crystal Preciosa

Desire

Desire and passion are hidden in hand-pressed Preciosa Bohemian crystal stones. Distinctive and yet elegant and understated, this is how the entire design with the name Desire appears.

Desire jewels made of gold-plated surgical steel are dominated by hand-pressed stones from Bohemian crystal, which glassmakers crush for you over the fire using traditional, centuries-old technology. Every single stone passes through the hands of glass masters several times. In addition, the crystal stone is enriched with a slice of genuine silver, which gives the stones a unique sparkle.

material: gold-plated stainless steel, Bohemian crystal Preciosa

Catalog for download

Pure

Jewellery Collection AW 23/24

PURE

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